Coralillo

Via

The Challenge

As a company that was quickly gaining traction, Via was in need of a refresh. They had acquired a bit of an inconsistent and unsure look while finding their footing, and asked me to nail down a brand they could confidently use going forward.

A consulting firm by educators, for educators

The Process

At their core, Via is about celebrating culture, so I built the brand around this notion, selecting a large and vibrant color palette to reflect the large and vibrant communities found within these cultures. The logotype is clean and modern, but not so corporate as to seem unapproachable to teachers.

This font pairing proves to be simple to read in both dense academic text and simple printouts, and contains all the needed characters for a bilingual company